Ideal Experience
of SCAD Dining Halls
A Mixed Method Research Project
I aimed to explore and reimagine the dining experience within the SCAD community
The objective of the research was to identify and enhance the elements that make dining at SCAD not just a necessity but a delightful and enriching experience.
Exploring physical spaces, menu options, inventory management, ambiance, community engagement, and sustainability practices.
What's the problem?
The dining establishment faces challenges such as a limited menu resulting in bland offerings, disruptive loud music, and poor table hygiene standards, absence of a feedback loop for diner input and a subpar order app UX further diminish the overall dining experience and customer satisfaction.
The suggested
solution.
Enhance the dining experience by diversifying menu options, improving ambiance, and upholding hygiene standards to attract more diners? Additionally, streamlining operations through enhanced diner experience, feedback mechanisms, and technological integrations while prioritizing user experience in the order app?
Tools
Team
Solo Project
My Role
-
UX Research
-
Graphic Design
-
3D Artist
Timeline
-
Overall: 8+ weeks
-
Discovery & Research: 4+ weeks
-
Conceptualization: 1 week
Design Process
Discover
- Secondary Research
- Primary Research
- Auto-Ethnography
- Observational Studies
- User Interviews
- Surveys
Define
- Customer Journey Map
- User Personas
- Empathy Maps
- Problem Statement
Develop
- Pattern Identification
- Affinitization
- How Might We
- 3D Prototypes
- Brainstorming
- Conceptulization
- Concept Prioritization
Deliver
- Final Pitch
- Evaluation & Learning
- Feedback
- Documentation
Research
Methods
- Secondary Research
- Primary Research
- Quantitative Research
- Qualitative Research
Data Points
Collected
500+ Data Points boiled down to 165 powerful insights
Affinitization
Finding patterns & clustering insights together.
How Might We
Based on the affinitized groups, How Might We statement generation for each one of them.
Final
How Might We
Statement
"How might we improve the SCAD dining experience by offering divers flavorful menu options enhancing ambience, maintaining hygiene standards to attract more dinners and streamline operations through improved diner feedback and technological integrations while also prioritizing user in order of app?"
Concept Prioritization
After conducting an exhaustive analysis of diner requirements and engaging in rigorous brainstorming sessions, I systematically generate ideas and concepts across all pertinent verticals. These concepts are then subjected to multiple prioritization methodologies such as Impact Effort Analysis, Desirability-Viability-Feasibility matrix, and dot voting techniques to ascertain the most promising solutions.
Hero Shot
A Bird-eyes view of the recommendations based on the research conducted.